Storytelling

How does color affect us and our behavior?

"When I close my eyes, and think about softness, certain colors come to my mind – they're usually lighter ones, light pink, light blue ,That was the question I had in my mind: what is the correspondence between our sense of vision and our sense of touch?" Put simply, could colors convey softness or hardness without hands-on experience?

Color always played a role in the human evolutionary process. The environment and its colors are perceived, and the brain processes.

Many people think that colors are just colors. But in reality, colors have been useful throughout the years as they have an huge impact on our lives. Many of us need to be aware of colors that surround us in 

colors can be used to influence emotions and the feelings around us. That’s why something so simple like the color of a room affects people in several ways including the way they feel. The color red may trigger passionate feelings of anger of exposed to the color in a long period of time. The color green may calms others as it reminds them of nature

The impression of a color and the message it conveys is of utmost importance in creating the psychological mood or ambiance that supports the function of a space.Scientists have studied the after effects of color on feelings and a way of thinking for many years. For example, An experiment resulted in good success as it was figured out that jail cells that are painted pink calm prisoners. It was said that pink is known as a tranquilizing color that saps your energy. The color is so effective that the color blind are tranquilized by pink rooms.

Color perception is very subjective, as different people have different ideas about and responses to colors. Several factors influence color perception, which makes it difficult to determine if color alone impacts our emotions and actions.

Factors that influence color perception include age, gender, and culture. In some cultures, for example, white is associated with happiness and purity. In a situation where a woman is wearing a white wedding dress, is she happy because she is influenced by the color white or because she is getting married? To someone from a different culture, wearing white may signify sadness. This is because in those cultures, white is associated with grief and death. These and similar factors must be considered when investigating the influence of colors on human emotions and behavior.

 We do indeed eat first with our eyes. When we see an artificially coloured product, we confer all sorts of assumptions and expectations on it before it gets anywhere near our mouths. We might expect a bright blue ice lolly, for example, to taste of blue lagoon because we've been trained to expect that from other ice lollies of that color we have eaten.

 

the different levels in which we sense and experience colors:

Biological Reaction to a Color Stimulus

Biological reactions to color are solely physical in nature. Instead of the obvious optical reaction to color, it is in fact a reaction to the energy of the light waves. Tests show that even if a person is blindfolded his or her pulse will noticeably increase when exposed to the color red and decrease when exposed to blue.

Subconsciousness

This reaction to color is also not governed by the intellect. It is a reaction that originates out of our genetic imprinting. In some cases it might also be triggered by a former personal experience. For example, after an accident, a person might dislike the color red without consciously making the connection to the color of blood.

universal associations 

There are some universal associations that are surprisingly uniform from culture to culture. Blue for example is usually associated with sky and water, yellow with sun and light, and red with blood and fire.

Cultural Influence

There are also cultural influences on our experience of color. For example,

in the English language, if a person is said to be green he/ she feels sick; in

German, on the other hand, if a person is said to be green he / she is hopeful.

 

Trends, Style, and Fashion Influence

Almost every year there are new color trends, especially in fashion. Even though color trends are short-lived they still influence our associations. However, it is not useful for the architect to follow these color trends since they hardly ever consider psychology or visual ergonomics.

 

Personal Relations

Our personal relations to color vary greatly. Generally speaking younger people prefer more

saturated and primary colors Where older people prefer less saturated and

subdued colors. The same logic exists for extroverts and introverts